ABOUT UPLIFT PROVISIONS CO. – OUR STORY
This story begins 12-long years ago when co-founder Steve Presti visited a local up-and-coming barbershop, where Master Barber, Rocco Danieli worked and was barbering. Steve, without an appointment was assigned to, at that time, a very young Rocco, for a quick clean-up haircut. They connected, formed a bond, and started a life-long friendship. Steve is still is a long-time customer of Rocco’s / a loyal friend / and co-partner of Uplift Provisions Co. who still gets his hair cut at Rocco’s very own local barbershop, Over The Top Barbershop in Stoneham, MA.
Rocco had a few turbulent and wild years. He lost his two sisters to drug overdose, and has a older brother in addiction recovery. Addiction runs in his family. Rocco himself hit rock-bottom. He was broken, lost, restless, irritable and discontent. He started his 12-step recovery after a major auto accident that broke both his feet. He struggled for 8 month on a roller-stool trying to cut hair. He was depressed and completely fell out of love with barbering. He could barely just go out and be social because he was so uncomfortable with himself. Rocco was so disconnected spiritually, emotionally. Losing his two sisters to addiction, almost losing his other brother to addiction, and almost killing himself in the car crash, it scared Rocco straight. While on his own colossal journey of recovery, he needed to try to be positive. The 12-step program needed to work. He was looking for something….anything at all to focus on. Rocco started to think about his future and where it was headed. This Master Barber wanted and needed to do something for himself.
Uplift started two years ago on his kitchen stove. He mixed almost every cosmetic scent known to man, blended it into a melted pomade hot pot, but wasn’t overly-thrilled with the final results. The scents were the same’ol scents we’ve been smelling for years. His sensitive sinuses has adverse reactions to the basic mens scents that he tried and are currently on the market. He needed something ‘different’.
After digging in, and performing an innumerable amount of hours of research, Rocco discovered an all-purpose pomade, made from simple, clean, natural ingredients that’s safe to use, with beautiful style and strong hold. He landed on a blend of natural peppermint & lime oil concoction that would soon before the future of Uplift Provisions Co. LLC. Natural peppermint and lime oils have a plethora of benefits for your hair. With that blended scent, and the added attractant pheromones, it was an instant success. He commenced mixing hair pomades in the basement of his barber shop to sell. He handcrafted and sold tons of product, where he established a devoted following for his newly born product. The demand of making mens hair products, for the masses of supporters, and still maintaining his full-time barber position was an immense struggle. The task of keeping product stocked on his own shelves, while selling to neighboring barbershops grew amazingly stressful and tiring. Without giving up, he turned to local manufacturers to blend, pour, and label product. He soon learned mass production was an immensely expensive venture.
Needing an investor, Rocco turned to Steve and Kelly Presti for help. He asked for either a business loan to help him build product with manufactures or a partnership. Steve & Kelly believe, in both the great product and Rocco’s ability to do whatever it takes to achieve success. They chose partnership. Since the summer of 2018, they have diligently worked hand-in-hand to get Uplift Provisions Co. LLC built and launched. Steve & Kelly moved on from their day jobs as a science researcher and marketing manager, respectively. Over the past year, they have discovered the hardships and the road blocks that one encounters when starting a small business. They have persevered and endured.
Uplift now manufactures handcrafted, professional barber/salon and individual-use, men’s grooming products. Uplift will never do any testing on animals, use harmful sulfates, or add any phthalates, or synthetic scents.
Kelly Presti, (Steve’s wife) is a mammoth asset to Uplift. Her business background has been monumental in our success. Kelly went to business school at Babson College and got her Master’s of Business Degree in Entrepreneurial studies. She has worked in the retail sector for the majority of her life, where she has vast knowledge and understanding of business marketing.
While in recovery, Rocco and his brother help others that struggle from addition. He opens his doors to the shop, after hours, for AA meetings and council sessions for those in need of the support. The epidemic of drug addiction affects everybody. “No parent should ever have to bury their child” says Rocco. “You gotta go through rock-bottom and you gotta hit your lowest point” he mentions, before starting your own road to recovery. Although he’s endured over twenty-five deaths of friends and customers to this disease, he just hopes he nor his friends never have to endure that again. Now that he is sober, he helps wherever he can. He not only hires great barbers that are struggling, they become counselors to anyone who addiction is affecting their lives. His vision is to have a public space where anyone can talk about the epidemic without judgement.
If you know anyone struggling from addiction, please refer them to Rocco at his Instagram page @rockyourbarber, or at email@example.com
Rocco is an immense asset to his family, friends, and community and with his huge heart, will help anybody in any way he can.
Rocco continues with Uplift’s research and development. Many new and exciting men’s hair and grooming products are in the pipeline. Stay tuned!