The look: Medium natural shine. Creates a fuller look from root to tip. The pliability: Medium hold, awesome for newbies who want to start using styling aids. The bennies: Soft to the touch with great hold. Easily workable for shaping hair. Water-based and washes out clean with no residue. Moisturizing and conditioning properties from root to tip. Creates a fuller thicker looking head of hair. Ideal for all hair.